Marketing Designer

Marketing Designer India

This position is responsible for creative and technical support of visual customer communications including the design, layout and preparation of marketing and business development collateral in print and digital media. Position also includes learning new approaches, collateral channels

Duties and Responsibilities

Strategic Development — 15%

 Works collaboratively with all areas of Integrated Marketing Solutions from concept to completion of marketing and business development collateral.

 Works closely with Creative Director, Manager and internal stakeholders to identify marketing objectives and determine effective creative strategy. Establishes job requirements and deadlines with clients. Offers design and LOB expertise in providing a range of solutions. Graphic Design and Motion Graphics — 85%

 This role requires a keen eye for detail, creativity, and the ability to bring concepts to life through various design mediums.

 Generates design for print and digital applications using the Adobe Creative Suite software—Photoshop, Illustrator, InDesign and After Effects—and Microsoft Office Suite.

 Strong data visualization skills. Experience in creating custom graphics and illustrations and translating complex information into clear, concise, and visually engaging digital assets. Demonstrates up-to-date knowledge of the products and their marketing contexts.

 Self-motivated, creative, and resourceful with the ability to multi-task.

 Experience in preparing static design concepts and storyboards from design or project briefs.

 Strong eye for design, and excellent communication skills.

 Possesses the ability to work collaboratively with various teams.

 Develops effective and brand-compliant collateral that supports the marketing strategy.

 Uses project management software to organize projects, provide reviews, revisions and secure approvals.

 Ensures that the design work is of high quality and that all directives are being followed.

 Collaborates with Creative Director, Manager and internal stakeholders. Taking direction and implementing changes to improve design with consistent adherence to brand standards.