Senior Analyst/Specialist-Analytics & MarTech

SCOPE OF RESPONSIBILITY:

·       Designs and creates Tableau and Looker Studio dashboards.

·       Updates and maintains existing dashboards.

·       Transfers data and works with Google Sheets.

·       Builds reports from dashboards.

·       Performs web page tagging for business web pages.

·       Utilizes Google Tag Manager for efficient tracking and tagging.

·       Works with Google Analytics 4 (GA4) to create target audiences and ad-hoc reports and provide campaign analysis from Paid Search, Paid Social, Programmatic ,etc.

ESSENTIAL JOB FUNCTIONS:

·       Designs and develops interactive and visually appealing dashboards using Tableau and Looker Studio to support business decision-making.

·       Regularly updates and maintains dashboards to ensure accurate and up-to-date information.

·       Transfers data between various platforms, including Google Sheets, and ensures data integrity and accuracy.

·       Builds comprehensive reports from dashboards, providing actionable insights and recommendations based on the data.

·       Implements web page tagging for business web pages to track user behavior and interactions.

·       Utilizes Google Tag Manager to manage and implement tags efficiently, enhancing tracking capabilities.

·       Works with GA4 to create and analyze target audiences and GA4 reports, providing insights into user behavior and media buying campaign performance.

·       Collaborates with cross-functional teams to understand business needs and translate them into effective web analytics solutions.

·       Monitors and analyses website performance, performs competitive analyses, identifying trends and opportunities for optimization.

·       Stays updated on industry trends, best practices, and emerging technologies in web analytics.

BASIC QUALIFICATIONS:

Who you are:

Education: Batchelor’s/ Master’s degree in Life Sciences, Master’s Degree in Data Sciences, Statistics or a related field.

Experience: 4-8 Years of experience in related field

Technical Skills / Competencies:

·       Builds comprehensive reports from dashboards, providing actionable insights and recommendations based on the data.

·       Works with Google Analytics 4 (GA4) to create target audiences and ad-hoc reports and provide campaign analysis from Paid Search, Paid Social, Programmatic ,etc. & provides insights into user behavior and media buying campaign performance.

Preferred Certification:

·       Google Analytics /Looker Studio Certification- Preferred

·       Tableau Certification- Preferred

·       Google Tag Manager Certification-Preferred.

Behavioral Competencies:

·       Ability to work effectively with cross-functional teams and subject matter experts

·       Excellent written and verbal communication and interpersonal skills

·       Excellent analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.

·       Curious and comfortable asking questions; adaptable, flexible, and welcoming to change

·       Strong networking & stakeholder management skills

·       Results-driven