Senior Google Analytics Lead

As a Senior Google Analytics Lead, you will guide a team of analytics consultants, leveraging

your expertise to spearhead the implementation and configuration of Google Analytics

solutions. Your leadership will be instrumental in ensuring the accurate collection and

analysis of digital data, driving data-driven insights and informing key business strategies.

Responsibilities

 Oversee the use of Google Analytics tools, including Tag Manager, to optimize digital

experiences and drive data-driven insights for Dyson's digital platforms.

 Provide leadership and guidance to a team of analytics consultants, ensuring

accurate data collection, reporting, and analysis.

 Collaborate with cross-functional teams to implement and configure Google

Analytics solutions, aligning with business objectives and optimizing user

experiences.

 Drive process improvements and the adoption of best practices in the use of Google

Analytics tools, staying updated on industry trends and technologies.

 Utilize strong communication skills to effectively engage with global stakeholders

and articulate complex technical concepts to non-technical audiences.

Requirements

 Bachelor's or Master's degree in Computer Science, Information Systems, or a

related field.

 At least 5 years of experience with web technologies, and a strong command of

JavaScript and related frameworks such as jQuery, as well as a deep understanding

of HTTP, DNS, CDNs, and cookie management.

 At least 7 years of experience with Google Analytics tools, particularly Tag Manager,

in a leadership role.

 Strong experience with Adobe Analytics tools, particularly Adobe Launch and Adobe

Web Analytics, is preferred but not required.

 Strong analytical and problem-solving skills, with the ability to effectively interpret

data and drive strategic improvements.

 Excellent communication abilities to work collaboratively with cross-functional

teams and articulate complex concepts to non-technical audiences.

 Proven track record of leading and mentoring analytics teams, fostering a culture of

innovation, agility, and data-driven decision making.

 A motivated and proactive learner, eager to stay updated on the latest digital trends

and technologies and apply that knowledge to our analytics capabilities.