Senior Google Analytics Lead

Responsibilities 

• Oversee the use of Google Analytics tools, including Tag Manager, to optimize digital experiences and drive data-driven insights for Dyson's digital platforms. 

• Provide leadership and guidance to a team of analytics consultants, ensuring accurate data collection, reporting, and analysis. 

• Collaborate with cross-functional teams to implement and configure Google Analytics solutions, aligning with business objectives and optimizing user experiences. 

• Drive process improvements and the adoption of best practices in the use of Google Analytics tools, staying updated on industry trends and technologies. 

• Utilize strong communication skills to effectively engage with global stakeholders and articulate complex technical concepts to non-technical audiences. 

Requirements 

• Bachelor's or Master's degree in Computer Science, Information Systems, or a related field. 

• At least 5 years of experience with web technologies, and a strong command of JavaScript and related frameworks such as jQuery, as well as a deep understanding of HTTP, DNS, CDNs, and cookie management. 

• At least 7 years of experience with Google Analytics tools, particularly Tag Manager, in a leadership role. 

• Strong experience with Adobe Analytics tools, particularly Adobe Launch and Adobe Web Analytics, is preferred but not required. 

• Strong analytical and problem-solving skills, with the ability to effectively interpret data and drive strategic improvements. 

• Excellent communication abilities to work collaboratively with cross-functional teams and articulate complex concepts to non-technical audiences. 

• Proven track record of leading and mentoring analytics teams, fostering a culture of innovation, agility, and data-driven decision making. 

• A motivated and proactive learner, eager to stay updated on the latest digital trends and technologies and apply that knowledge to our analytics capabilities.