Senior Associate, Marketing Automation

Job Title: Senior Associate, Marketing Automation

Job Location: Electronic City, Bengaluru

Description:

We are seeking a skilled and experienced Marketing Automation specialist, to join our dynamic marketing automation team within the Digital Marketing Group. The ideal candidate will have a strong proficiency in Salesforce Marketing Cloud (SFMC) and a good understanding of its various components.

Responsibilities:

• Utilize SFMC tools including Email Studio, Automation Studio, Journey Builder, Audience Builder (Contact Builder & Data Designer), and Analytics Builder to execute data-driven marketing strategies.

• Develop, execute, and manage complex email marketing campaigns and customer journeys.

• Implement and optimize marketing automation workflows to enhance customer engagement increase conversion rates.

• Perform data segmentation and apply personalization techniques to tailor marketing messages to different audience segments.

• Use AMPscript to customize email content dynamically, leveraging data for personalized communication.

• Collaborate with cross-functional teams to ensure seamless integration and execution of marketing automation processes.

• Manage multiple projects and deadlines, ensuring timely and effective delivery of marketing campaigns.

Minimum Qualifications:

• Bachelor’s degree in science, engineering, marketing or related field is preferred.

• 3+ years of ‘hands-on’ experience working with Salesforce Marketing Cloud

• Proven experience in managing marketing automation workflows, customer journeys, and email campaign management.

• Proficiency in Salesforce Marketing Cloud and its components

• Certification in Salesforce Marketing Cloud Email Specialist or Admin is essential.

• Excellent teamwork, communication, and problem-solving skills